Meridian Group
Client
Meridian Group
Category
Architecture Studio
Timeline
20 Days
Services
Brand Identity, Web Design
Meridian Group had been designing buildings for over a decade, presented through a generic template and a logo made in a hurry for a competition submission years earlier. The partners wanted something that read as considered as the buildings themselves: “it should look like it was designed by an architect, not assembled from a template.”
Three decisions that shaped the practice.
A wordmark with structure
Meridian Group had a decade of built work and a stock sans-serif logo standing in for an identity. We refined their mark into the MERIDIAN GROUP wordmark — a heavy geometric grotesk, all caps, tight tracking, paired with a single architectural arc — so it reads like a nameplate cast into a building, not a startup logo.
An index, not a portfolio grid
The project list runs as a numbered register — name, typology, year, a thumbnail that only appears on hover — closer to how an architecture monograph presents a body of work than a conventional card grid.
One flagship project, full bleed
Instead of splitting attention across a dozen thumbnails, the homepage gives a single project — Sundial House — a full split-screen feature with real specs, then lets the index carry the rest of the work.
Brief to launch.
20 Days
Brand + site, start to launch
Days 1–4
Discovery & Brand Strategy
Audited a decade of built work and the existing, inconsistent collateral; agreed the identity needed to feel structural, not decorative.
Days 5–9
Identity Design
Refined the MERIDIAN GROUP mark and built the concrete, steel and rust visual system it now runs on.
Days 10–17
Web Design & Build
Built the index register, the featured project spotlight, the practice grid and the enquiry form.
Days 18–20
Review & Launch
Two rounds of partner review, launched alongside a refreshed project photography set.
What the brand actually did.
Launched as a complete package — identity and site went live together, backing a refreshed project photography set.
Projects reindexed under the new identity
New civic RFPs shortlisted post-launch
Increase in enquiry form completions
Brand + site, start to launch
How the site actually reads, top to bottom.
Hero
The refined MERIDIAN GROUP wordmark set against real project photography, so the identity and the buildings carry equal weight from the first screen.
Reads like a nameplate cast into a building, not a startup logo.
Project Index
A numbered register — name, typology, year — closer to how an architecture monograph presents a body of work than a card grid.
5 projects reindexed under the new identity, replacing inconsistent past collateral.
Studio
The practice's decade of built work presented as a coherent story, not a scattered set of project photos.
Backed the enquiry form that saw a 47% increase in completions post-launch.
The systems behind the site.
Project index/register
A numbered register replacing the practice's inconsistent past collateral — 5 projects reindexed under the new identity.
Featured-project spotlight
A full split-screen feature module for the flagship Sundial House project, with real specs.
Enquiry system
The RFP/enquiry flow behind a 47% increase in enquiry form completions and 2 new civic RFP shortlists post-launch.
