Monolith
A decade of built work and no visual identity to match it — we built the brand from the wordmark up, then an index-style site to house the work.
Client
Monolith
Category
Architecture Studio
Timeline
20 Days
Services
Brand Identity, Web Design
Monolith had been designing buildings for over a decade, presented through a generic template and a logo made in a hurry for a competition submission years earlier. The partners wanted something that read as considered as the buildings themselves: “it should look like it was designed by an architect, not assembled from a template.”
Three decisions that shaped the practice.
A wordmark with structure
Monolith had a decade of built work and a stock sans-serif logo standing in for an identity. We designed the MONOLITH wordmark in a heavy geometric grotesk, all caps, tight tracking — it reads like a nameplate cast into a building, not a startup logo.
An index, not a portfolio grid
The project list runs as a numbered register — name, typology, year, a thumbnail that only appears on hover — closer to how an architecture monograph presents a body of work than a conventional card grid.
One flagship project, full bleed
Instead of splitting attention across a dozen thumbnails, the homepage gives a single project — Meridian House — a full split-screen feature with real specs, then lets the index carry the rest of the work.
Brief to launch.
20 Days
Brand + site, start to launch
Days 1–4
Discovery & Brand Strategy
Audited a decade of built work and the existing, inconsistent collateral; agreed the identity needed to feel structural, not decorative.
Days 5–9
Identity Design
Designed the MONOLITH logotype and the concrete, steel and rust visual system it now runs on.
Days 10–17
Web Design & Build
Built the index register, the featured project spotlight, the practice grid and the enquiry form.
Days 18–20
Review & Launch
Two rounds of partner review, launched alongside a refreshed project photography set.
What the brand actually did.
Launched as a complete package — identity and site went live together, backing a refreshed project photography set.
Projects reindexed under the new identity
New civic RFPs shortlisted post-launch
Increase in enquiry form completions
Brand + site, start to launch