Tamannah Jewellers
A three-generation family jewellery house whose entire digital presence was a PDF catalog emailed on request.
Client
Tamannah Jewellers
Category
Jewellery Store
Timeline
12 Days
Services
Web Design
Tamannah Jewellers has been a family business for three generations, but their entire online presence was a static PDF catalog emailed on request. They didn't want a new logo or a rebrand — the mark above the door has meant something in the neighborhood for decades. The brief was narrow and specific: “build us a website, and don't touch the name.”
Three decisions that shaped the site.
Respecting an existing mark
Tamannah didn't want a new visual identity — three generations of brand recognition isn't something you touch lightly. We kept the family's existing wordmark untouched and built the site's palette and serif system to sit quietly behind it, not compete with it.
The catalog, reimagined as a site
The only digital presence before this was a static PDF catalog emailed on request. We turned it into category tiles — rings, necklaces, earrings, bracelets — and a seasonal collections grid, so browsing online feels like flipping through the lookbook customers already knew.
Book a viewing, not 'add to cart'
Jewellery at this price point sells in person. The site's primary call to action is a private viewing booking, not a checkout flow — matching how the store actually closes a sale, rather than pretending it's e-commerce.
Brief to launch.
12 Days
Start to launch
Days 1–2
Discovery
Reviewed the existing PDF catalog and in-store customer flow; confirmed the family's wordmark stays exactly as it is.
Days 3–5
Design System
Built the ivory-and-gold palette and serif system to complement the existing mark, not replace it.
Days 6–10
Build
Built the category tiles, collections grid, heritage story, favourites gallery and the private-viewing booking form.
Days 11–12
Review & Launch
Two rounds of revisions with three generations of the family in the room, launched ahead of wedding season.
What the site actually did.
Launched ahead of wedding season, the highest-volume booking window for the store.
Generations of the business, one new site
Of viewing requests booked directly online
Average time on site
Brief to launch