Nº9 Atelier
Client
Nº9 Atelier
Category
Fashion Store
Timeline
15 Days
Services
Logo Design, Web Design
Nº9 Atelier had real product and a loyal following from trunk shows, but nothing that read as a maison — no logotype, no site, just a generic Instagram bio and DMs for every sale. The founders were blunt about what they were competing against: “we need to look like we've been in Paris since '98, not since last spring.”
Three decisions that shaped the maison.
A wordmark with an ordinal, not a monogram
Nº9 Atelier had grown a following through pop-up trunk shows but was still running on a generic Instagram bio. We designed the Nº9 logotype in Bodoni Moda, leaning into the ordinal number itself as the signature mark — instead of the interlocking-letters monogram every other maison defaults to.
A lookbook, not a product grid
The homepage is structured as an editorial lookbook — full-width and split image rhythm, 'Look 0X' numbering with EUR pricing next to each — rather than a standard e-commerce grid that treats every look like a SKU.
European by every detail, not just the name
EUR currency, Paris/Milan/Copenhagen/Zürich boutique addresses, and a founding-year narrative set on Rue Cambon in 1998 — every detail reinforcing the maison, not just the wordmark sitting at the top of the page.
Brief to launch.
15 Days
Logo + site, start to launch
Days 1–3
Discovery & Identity Direction
Reviewed the existing pop-up merchandising and social presence; agreed the ordinal 'Nº9' mark as the identity anchor over a monogram.
Days 4–6
Logo & Type System
Finalized the Nº9 logotype in Bodoni Moda, paired with Jost for UI and body text across the site.
Days 7–13
Web Design & Build
Built the lookbook gallery, category tiles, Maison story and Boutiques band, and wired EUR pricing throughout.
Days 14–15
Review & Launch
Two rounds of revisions with the founders, launched ahead of the FW25 collection drop.
What the site actually did.
Launched with the new identity in place across the site, lookbook and boutique signage references.
Boutique cities represented at launch
Lift in newsletter sign-ups post-launch
Average time on site
Logo + site, start to launch
How the site actually reads, top to bottom.
Hero
The Nº9 logotype set in Bodoni Moda, leaning into the ordinal number as the signature mark instead of a monogram every other maison defaults to.
Establishes the maison identity in the first screen, replacing a generic Instagram bio.
Collection / Lookbook
An editorial lookbook layout with 'Look 0X' numbering and EUR pricing, rather than a standard e-commerce grid treating every look like a SKU.
Replaced pop-up and DM-based sales with a real, browsable collection.
Maison Story
Paris/Milan/Copenhagen/Zürich boutique addresses and a founding-year narrative, reinforcing the maison in every detail, not just the wordmark.
Contributed to a 42% lift in newsletter sign-ups post-launch.
The systems behind the site.
Multi-currency pricing
EUR pricing wired throughout the lookbook and category tiles, matching the maison's actual boutique markets.
Lookbook catalog system
'Look 0X' numbered lookbook structure replacing pop-up and DM-based sales.
Newsletter capture
The signup flow behind the 42% lift in newsletter sign-ups post-launch.
